Building A Clear Authentic Brand- Hiring & Retention Strategies
Building a Clear Authentic Brand is a practical, faith-led business podcast for business owners in people-driven service industries who want clarity and alignment in their business.
Hosted by Amy Dardis, hiring strategist and co-founder of Clear Authentic Brands, this show is built around three things: people, purpose, and process. We talk about how to hire and retain great people, build a culture rooted in purpose, and implement processes that bring alignment and accountability—while protecting authenticity.
Topics we cover:
- Hiring strategy and building a repeatable hiring process
- Interviews that reveal role fit, character, and real patterns
- Retention and reducing turnover through alignment
- Culture, values, standards, and non-negotiables
- Leadership, communication, and accountability rhythms
- Onboarding and orientation that set people up to win
- Team expectations, role clarity, and performance standards
- Serving people well—employees, customers, and community
- Faith-led leadership and honoring God through business stewardship
Find real-world insight you can actually apply, plus lessons from our own journey to encourage you as you build a brand people believe in and want to be part of.
www.ClearAuthenticBrands.com
Episodes
38 episodes
38- How To Build A Hiring Process That Reveals Performance And Culture Fit
We share a step-by-step hiring blueprint that reveals the real person before you make an offer and ties every decision to evidence, not gut feel. Because hiring has one job: reveal the truth about a person before you make the offer.
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Episode 38
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29:23
37- The 3 Things Every Interview Must Reveal
We’re talking about what you should actually be looking for in an interview—so you stop hiring based on “good conversations” and start hiring based on clarity, proof, and long-term fit. If you’re not clear on what you’re trying to ...
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Episode 37
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27:54
36- Why You Should Always Do Two Interviews Before Hiring
We’re talking about one of the simplest changes you can make that instantly improves your hiring decisions: always do two interviews. If you only do one interview right now, this is my #1 recommendation—change it to two. We lay out e...
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Episode 36
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20:58
35- The 6 Objectives of Interviewing To Hire With Confidence
We break down six objectives that turn interviews into confident, repeatable hiring decisions. From revealing the real person to communicating expectations, we map an approach that raises success rates and reduces mis‑hires.Episode Hi...
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Episode 35
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28:58
34- The Real Cost of Hiring The Wrong Person
When you’re short-staffed, the pressure to fill a seat fast is real. But the “quick fix” hire almost always turns into long-term pain—more stress, more drama, and you right back at square one.I’ve seen it too many times: we hire out of u...
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Episode 34
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30:06
33- Why Hiring Is the Most Important Process in Your Business
If hiring feels exhausting, expensive, or like a constant cycle you can’t escape, I get it. Most business owners aren’t struggling because they don’t care—they’re struggling because they’ve never been taught a real process for finding the r...
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29:20
32- How to Build a Clear Vision for Your Life
If you’ve been feeling distracted, overwhelmed, or like you’re working hard but drifting… you’re not alone. Sometimes the problem isn’t a lack of effort—it’s a lack of vision. And without a clear picture of where you’re going, it’s easy ...
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Episode 32
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38:19
31- Rhythms & Habits to Find Clarity in the Chaos
It’s really easy to wake up one day and realize you’ve been living on autopilot.Busy. Reactive. Pulled in a hundred directions—but never really stopping to ask, “God, what do You want for my life… my marriage… my business?”I...
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Episode 31
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31:24
30- When Fear Steals Our Hope
Fear smothers hope. There are days when fear sits on your chest and tells you nothing will ever change. You can know all the “right” truths in your head and still feel swallowed by anxiety, doubt, and dread about your life, your business, and y...
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Episode 30
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35:39
29- When Comfort Becomes Suffocating
There’s a part of me that loves predictable: steady income, familiar routines, full calendar, known faces. But what happens when the life that looks “safe” on the outside is quietly suffocating your soul—and God loves you enough to pul...
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Episode 29
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30:57
28- When Money Becomes An Idol
As entrepreneurs, it’s so easy to say our hope is in God while we're actually clinging to the next project or client. In this episode, I share how our early years of being completely broke planted a deep scarcity mindset in me. For ...
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Episode 28
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25:56
27- When Ambition Becomes An Idol
For years I chased a calling I wasn't ready to carry. I wanted to speak, to teach, to lead… but it wasn’t about loving people or pointing them to Jesus. It was about my worth, my image, my need to feel significant. Eventually God shut the doors...
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Episode 27
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23:21
26- When Pride Hardens Our Heart
It’s so easy to treat my résumé, experience, and past wins like they’re proof I’m “okay.” I wouldn’t have called it pride—I just thought I was competent, seasoned, the one who could walk in and fix things. But underneath that confidence was a q...
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Episode 26
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30:05
25- When Advice Becomes An Idol
When you feel stuck in your business, it’s so easy to think, “If I could just find the right strategy or the right expert, then I’d finally get unstuck.” But what happens when all that advice leaves you more confused, anxious,...
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Episode 25
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29:18
24- When Approval Becomes An Idol
It’s so easy to treat stats, views, downloads, followers, likes, like they’re a mirror of my worth. But God used a season of zero engagement and burnout to expose my obsession with results and invite me into a different way: obedien...
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Episode 24
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27:00
23- When Control Becomes an Idol
As entrepreneurs, we’re wired to plan, push, and make things happen. But what do you do when God asks you to let go of the plan, release control, and trust Him in a season that makes zero sense on paper?In this episode, I share my messy ...
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Episode 23
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39:05
22- How Hustle Became an Idol In my Life
In this episode, I’m continuing my very real “walk of shame” through the idols I’ve wrestled with as an entrepreneur—this time, the idol of my own strength.After our move to Alaska, I slipped into full-on hustle mode: 12-hour da...
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42:18
21- When Your Business Becomes an Idol
We’re continuing our series on idols in business by getting painfully honest about one a lot of us carry quietly: when our business itself becomes an idol.Not an idol in the form of something obviously evil—but a good...
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Episode 21
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34:01
20- Idols in Entrepreneurship and Putting God First
In this episode, we’re kicking off a new series on idols in entrepreneurship—not golden calves or carved statues, but the subtle, modern idols that quietly take God’s place in our lives and businesses. If you’ve ever felt your business o...
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Episode 20
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25:36
19- How to Know When God Is Preparing You for a New Season
There have been a few times in my life where everything on the outside looked “fine” – even really good – but something deep inside me knew I wasn’t meant to stay where I was.This episode is me inviting you into one of those seasons....
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Episode 19
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42:01
18- Why Contribution Determines Whether Employees Stay or Leave
We wrap up our seven-part mini-series on Creating Alignment with Your People by exploring the third dimension of alignment — Contribution.In this episode of Building a Clear Authentic Brand, I share the lessons I’v...
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Episode 18
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30:13
17- Why Capacity Alignment Determines Excellence and Growth
We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second dimension of alignment — Capacity Alignment.In this episode of Building a Clear Authentic Brand, I explain how...
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Episode 17
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34:43
16- How Defining What You Won’t Tolerate Protects What You Value
We wrap up the Culture Alignment dimension in our seven-part mini-series on Creating Alignment with Your People by exploring the final piece — Non-Negotiables.In this episode of Building a Clear Authentic Bra...
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Episode 16
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26:27
15- Why Traits Alignment Determines Who Thrives in Your Business
We continue our seven-part mini-series on Creating Alignment with Your People by exploring the third element of culture — Traits Alignment.In this episode I explain how identifying the inherent traits of people who will t...
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Episode 15
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26:19
14- Why Work Style Alignment Impacts Employee Engagement and Performance
We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second element of culture — Work Style Alignment.In this episode of Building a Clear Authentic Brand, I explain why <...
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Episode 14
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41:45