Building a Clear Authentic Brand is a practical, faith-led business podcast for business owners in people-driven service industries who want clarity and alignment in their business.

Hosted by Amy Dardis, hiring strategist and co-founder of Clear Authentic Brands, this show is built around three things: people, purpose, and process. We talk about how to hire and retain great people, build a culture rooted in purpose, and implement processes that bring alignment and accountability—while protecting authenticity. 

Topics we cover:

• Hiring strategy and building a repeatable hiring process
• Interviews that reveal role fit, character, and real patterns 
• Retention and reducing turnover through alignment
• Culture, values, standards, and non-negotiables
• Leadership, communication, and accountability rhythms
• Onboarding and orientation that set people up to win
• Team expectations, role clarity, and performance standards
• Serving people well—employees, customers, and community
• Faith-led leadership and honoring God through business stewardship

Find real-world insight you can actually apply, plus lessons from our own journey to encourage you as you build a brand people believe in and want to be part of. 

www.ClearAuthenticBrands.com